Shot with shaky, handheld cameras, the documentary-style movie told the story of three student filmmakers who disappeared into the woods and were never heard from again, although their footage was later discovered. With the help of a Web-based viral marketing strategy–a relatively new concept at the time–The Blair Witch Project generated huge buzz over the question of whether or not it was based on a true story. In fact, the story was entirely fake. Fake or not, it didn’t matter at the box office: The Blair Witch Project grossed some $250 million worldwide and was featured on the covers of Newsweek and Time magazines.
Model, makeup artist and hair all by Kaia Bellanca
Photography by me